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The 2008 Mendelsohn Affluent Omnibus Survey : Your Opportunity to Explore the Affluent and Luxury Markets

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The Luxury Marketing Council -
Upcoming For Your Consideration Breakfast

Date:
Thursday, May 15, 2008 8am-9:30am

Location:
220 East 42nd Street (between 2nd and 3rd Aves.) 11th floor

Please RSVP by replying to this email or writing to rsvp@luxurycouncil.com by Monday May 12th.

In the event that your plans change we would appreciate the courtesy of a cancellation.

The 2008 Mendelsohn Affluent Omnibus Survey :

Your Opportunity to Explore the Affluent and Luxury Markets

Speaker:
Robert R. Shullman, Executive Vice President, Ipsos Mendelsohn

On Thursday May 15th Ipsos Mendelsohn, one of America’s leading media and marketing research firms, will be showcasing a valuable business service for members of The Luxury Marketing Council looking for greater insight into the affluent consumer and the luxury markets. Over the 30-year history of The Mendelsohn Affluent Survey, Mendelsohn has received numerous requests from subscribers who have wanted to obtain additional and more tailored information about the affluent and luxury marketplaces. Given last year’s enthusiastic repose to their presentation, Council members will once again be offered the opportunity to contribute their own customized questions to Mendelsohn's Affluent Omnibus Survey and also garner key insights from some of the most discerning highlights from this ongoing syndicated marketing survey.

The 2008 Mendelsohn Affluent Omnibus Survey will allow companies like yours to:

  • Add custom questions to the enhanced, 2008 Mendelsohn Affluent Survey that are very specific to your own brands or categories of interest to you
  • Probe marketplace and media related issues in the ever-changing media landscape
  • Obtain affluent and luxury marketplace reactions to potential new products or services that you may be considering or planning to launch

For over 30 years Mendelsohn, in its Mendelsohn Affluent Survey (an annual large-scale syndicated survey of over 13,000 affluent and high net worth consumers), has been studying the affluent and luxury markets. Mendelsohn supplies a large number of top advertisers, media companies, and advertising agencies with results that prove critical for strategy development, marketing, as well as advertising decision-making.

The Mendelsohn Affluent Omnibus Survey will be going into the field later this summer so time is of the essence. If you are interested in learning more about this opportunity and seeing examples of the types of questions that marketers are asking , then come join us for breakfast at 8am on Thursday, May 15th.

ABOUT ROBERT R. SHULLMAN

Bob Shullman is an Executive Vice President of Ipsos Mendelsohn. In this capacity, his duties include leading the firm’s Custom Media Research business, as well as directing The Mendelsohn Affluent Omnibus Survey.

Mr. Shullman has more than 35 years of practical business experience in executive management, and marketing research and planning roles. Prior to joining Mendelsohn, he held senior leadership positions with several leading independent marketing research firms, as well as with the Stanford Research Institute, and at the American Express Company and its affiliates.

He has spoken extensively on marketing and business topics in the U.S. and abroad. He holds a BA from Georgetown University in American History and an MBA in marketing from NYU's Stern School of Business.

For Your Consideration Breakfast

This “For Your Consideration” format gives members, and outside purveyors of luxury, the opportunity to share a unique perspective with interested members and friends. For Your Consideration presentations highlight "out of the box" innovative products, services, or opportunities with a compelling marketing, business, or promotional premise which will be of interest to members and friends on a self-selecting basis. These breakfasts have more of a sales focus than our general Council events, but with no obligation to those attending.
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