The Simple Solution To The Most Universal and Urgent Problem in Business - The Inside Advantage
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The Luxury Marketing Council
Upcoming Breakfast Event
Date:
Wednesday,
October 22, 2008
Time:
8:00-9:30 a.m.
Location:
Fleishman-Hillard
220 East 42nd Street (Between 2nd and 3rd Avenue), 11th Floor
Wednesday,
October 22, 2008
Time:
8:00-9:30 a.m.
Location:
Fleishman-Hillard
220 East 42nd Street (Between 2nd and 3rd Avenue), 11th Floor
Please be sure to bring government issued ID for building security
Please RSVP by replying to rsvp@luxurycouncil.com
Please RSVP by replying to rsvp@luxurycouncil.com
In the event that your plans change, we REALLY would appreciate the courtesy of a cancellation. All this year we've been "playing to full-houses" (always a "wait list" of 20-40 members) and don't want to have to turn away anyone unnecessarily, THANKS!
The Simple Solution To The Most Universal and Urgent Problem in Business - The Inside Advantage
Discover how to take your business, division or brand and make it bigger, better, and stronger by identifying, nourishing and exploiting your business’ Inside Advantage
Presented by:
Robert H. Bloom, US Chairman/CEO of Publicis Worldwide
With Thanks to Fleishman-Hillard
Robert H. Bloom, long-time US Chairman/CEO of the Paris-based, global marketing services giant Publicis Worldwide, has learned that every enterprise has an undiscovered or underutilized existing strength.
In his widely acclaimed book, “The Inside Advantage” (McGraw-Hill, November 2007), Bob demonstrates how any type or size business can accelerate its growth by exploiting this valuable strategic asset.
He calls his profoundly simple 4-step method the Growth Discovery Process:
Who + What + How + Own It! = INSIDE ADVANTAGE
WHO – the core customer of the enterprise
WHAT – the uncommon offering that the business will own and leverage
HOW – the persuasive strategy that will convince the core customer to buy the firm’s uncommon offering vs. all competitive offerings
OWN IT! – the series of imaginative acts that celebrate the company’s uncommon offering and make it well-known to its core customer.
Generate profitable growth by leveraging the strategic asset inside your business.
PRAISE FOR THE INSIDE ADVANTAGE
"Bob spent successful career advising business executives and entrepreneurs learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business...read The Inside Advantage cover to cover".
“Bob was instrumental in the growth of a number of our important brands at Nestle USA. The Inside Advantage gives entrepreneurs, business executives, and marketing folks at any size company a blueprint for a successful growth strategy. The book also gives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It’s a ‘must read.’
“Bob’s strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow—which is the ‘inside advantage’ that all companies have. Better still, he offers an approach, a method and steps to follow. The Inside Advantage is nothing less than a recipe for success.”
“If you are looking for practical wisdom from a battle-tested field general of business--look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages of The Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Here he shows that explosive growth and profitability is not just a noble ambition but a practical byproduct of strategic clarity that will emerge from your customers and your employees. Hold on. It is a great ride.”
“Bob has contributed to many of Toffler Associates’ roundtable discussions on the future chaired by Alvin Toffler and we've always found his insights valuable and provocative. The Inside Advantage reflects Bob's extensive business experience and sound strategic thinking - this book is certain to help businesses all over the world create growth strategies for the future for well into the future.”
Robert H. Bloom is a widely respected authority on business growth.
As an entrepreneur, he grew a local advertising agency into a successful national agency.
As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L’Oreal, Nestle, TGI Friday’s, Whirlpool, Zales Jewelers, and T-Mobile.
He directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle’ Juicy-Juice, T-Mobile US, Novartis’ Theraflu and Triaminic.
He is currently advising firms of every type and size on their growth strategies.
FIND OUT MORE ABOUT BOB BLOOM: www.insideadvantage.org
In his widely acclaimed book, “The Inside Advantage” (McGraw-Hill, November 2007), Bob demonstrates how any type or size business can accelerate its growth by exploiting this valuable strategic asset.
He calls his profoundly simple 4-step method the Growth Discovery Process:
Who + What + How + Own It! = INSIDE ADVANTAGE
WHO – the core customer of the enterprise
WHAT – the uncommon offering that the business will own and leverage
HOW – the persuasive strategy that will convince the core customer to buy the firm’s uncommon offering vs. all competitive offerings
OWN IT! – the series of imaginative acts that celebrate the company’s uncommon offering and make it well-known to its core customer.
Generate profitable growth by leveraging the strategic asset inside your business.
PRAISE FOR THE INSIDE ADVANTAGE
Jack Mitchell, CEO, Mitchells/Richards/Marshs
Author of Hug Your Customer and Hug Your People
Author of Hug Your Customer and Hug Your People
“Bob was instrumental in the growth of a number of our important brands at Nestle USA. The Inside Advantage gives entrepreneurs, business executives, and marketing folks at any size company a blueprint for a successful growth strategy. The book also gives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It’s a ‘must read.’
Joe Weller, Former Chairman/CEO, Nestle USA
“Bob’s strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow—which is the ‘inside advantage’ that all companies have. Better still, he offers an approach, a method and steps to follow. The Inside Advantage is nothing less than a recipe for success.”
Maurice Levy, Chairman/CEO, Publicis Groupe SA
“If you are looking for practical wisdom from a battle-tested field general of business--look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages of The Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Here he shows that explosive growth and profitability is not just a noble ambition but a practical byproduct of strategic clarity that will emerge from your customers and your employees. Hold on. It is a great ride.”
Robert Dotson, CEO T-Mobile USA
“Bob has contributed to many of Toffler Associates’ roundtable discussions on the future chaired by Alvin Toffler and we've always found his insights valuable and provocative. The Inside Advantage reflects Bob's extensive business experience and sound strategic thinking - this book is certain to help businesses all over the world create growth strategies for the future for well into the future.”
Tom Johnson, Co-founder Toffler Associates
ABOUT BOB BLOOM
Robert H. Bloom is a widely respected authority on business growth. As an entrepreneur, he grew a local advertising agency into a successful national agency.
As US Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world’s largest companies and brands. At Publicis, Bloom managed over 1000 employees, 12 US offices, and a roster of clients including BMW, L’Oreal, Nestle, TGI Friday’s, Whirlpool, Zales Jewelers, and T-Mobile.
He directed the launch of numerous brands that have become household names such as Southwest Airlines, Nestle’ Juicy-Juice, T-Mobile US, Novartis’ Theraflu and Triaminic.
He is currently advising firms of every type and size on their growth strategies.
FIND OUT MORE ABOUT BOB BLOOM: www.insideadvantage.org
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